Competitive advantage- manufacturers can use it as a marketing tool to secure bigger market share as halal food is suitable for both muslims and non-muslims. At the international level , it can enhance the marketability of products especially in muslim countries.
Quality- it indicates that the food products do not only fulfill halal requirements, but are also in accordance with strict hygienne practices.( HCCP)
Consumer confidence – it allows the consumers to make an informed choice of their purchase